Kraft Mac & Cheese

March Sadness

We created a box of mac and cheese full of frowning noodles for all the March Madness losers out there because sometimes when you’re feeling down, sadness is the best kind of comfort. 

The boxes of sad noodles were teased before NCAA Final Four games, and was quickly picked up by various news outlets such as Good Morning America, ABC, Fox, NBC, Trendhunter, Adage, Campaign US and more. 

GCD: Zoe Kessler
Partner: Lukas Pearson