Jack in the Box

Project Moon Hat

Should we have listened to all the doubters when they said raising 66 trillion dollars to place a gigantic version of Jack Box's hat on the moon for the total solar eclipse would be impossible? Yes.

This was a sneaky philanthropic effort to get people to donate to a real cause, No Kid Hungry—a nonprofit that provides meals for children in need. In just two days, we raised enough money to buy over 10,000 meals.